Read at Wine Enthusiast
Wine sales have been on the decline for the past several years due to factors such as Gen Z's drinking habits and the popularity of ready-to-drink beverages.
A State of the Wine Industry report by Silicon Valley Bank found that wine sales by volume were down 2% to 4% for 2023...
While the wine-and-milk trend on TikTok may seem odd at first, there are factors that make it less offensive, such as the success of wine and cheese pairings and the use of wine in various cocktails.
Is it possible that the seemingly odd trend is not only good for wine sales, but good to drink as well?