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TikTok Is Mixing Wine with Milk. It Might Not Be a Bad Thing.

Wine sales have been declining for several years due to Gen Z's drinking habits and the rise of ready-to-drink beverages.
The wine-and-milk trend on TikTok may actually be beneficial for the wine industry and could potentially be enjoyable to drink.

Dour grapes: Why wine makers are struggling to attract Gen Z and millennial drinkers

Volume sales for wine in the US have declined for three consecutive years, with millennials and Gen Z showing less preference for wine compared to older generations.
The wine industry has struggled to make wine approachable and relevant to younger consumers, resulting in a shift towards non-alcoholic options and other alcoholic beverages.

TikTok Is Mixing Wine with Milk. It Might Not Be a Bad Thing.

Wine sales have been declining for several years due to Gen Z's drinking habits and the rise of ready-to-drink beverages.
The wine-and-milk trend on TikTok may actually be beneficial for the wine industry and could potentially be enjoyable to drink.

Dour grapes: Why wine makers are struggling to attract Gen Z and millennial drinkers

Volume sales for wine in the US have declined for three consecutive years, with millennials and Gen Z showing less preference for wine compared to older generations.
The wine industry has struggled to make wine approachable and relevant to younger consumers, resulting in a shift towards non-alcoholic options and other alcoholic beverages.
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