Hot pink phone case. Green workout set. Woven tote bag. Gourmand perfume. Instead of buying the things they want the instant they see them, many people on TikTok are talking about the items out loud as a way to curb their spending. The "saying instead of buying" trend is all over the app, especially amongst those who like to hit "add to cart" multiple times a day.
Starbucks is rolling out a protein-rich product line starting Sept. 29. Its new protein cold foam and protein lattes aim to capitalize on the growing cohort of health-conscious consumers, from Gen Z TikTokers to GLP1 users, experts tell Fortune. The products also may substitute a viral trend that had customers act as their own mixologists in the coffee chain's drive thru.