Despite a drop to 81.5 on the Brand Strength Index, Changyu remains the top brand. However, perceptions of its price premium are declining, signaling increased competition.
The wine industry is transforming as sustainability drives 11% of customer consideration. Brands reducing pesticide use and treating workers fairly find favor with eco-aware consumers.
Henry Farr stated that transparent communication about sustainable practices is critical for earning consumer trust and driving brand success in a more environmentally conscious market.
The competition in the wine market is intensifying in China, affecting Changyu's brand value. This shift emphasizes a need for differentiation based on quality and sustainability.
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