Spritz Sales Tripled Last Year Thanks to the 'Sober Curious' Movement
Briefly

According to a study by CGA, spritz sales have tripled in restaurants and bars, making it the seventh most popular cocktail. This increase is likely due to a rise in the demand for lower-alcohol drinks and the rise of the sober curious movement.
The spritz jumped eight spots to become the seventh-most popular cocktail of choice, beating out heavy hitters like the espresso martini and the bellini.
Younger adults, especially those aged 21-34, are driving the uptick in spritz consumption. This age group is known for drinking less than previous generations and is increasingly choosing spritzes over stronger drinks.
Cocktail consumption is highest among 21- to 34-year-olds, 37% of whom now order mixed drinks-up from 31% last year.
Read at Wine Enthusiast
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