"Paso Robles is pioneering a unique national campaign that bridges retail and experiential engagement, targeting Millennials and Gen Z consumers to transform how wines are discovered and enjoyed."
"Research indicates that Millennials and Gen Z are more inclined to explore wine in retail settings rather than traditional wine-focused venues, prioritizing convenience and engagement."
"The campaign features AI taste profiling through Tastry, a platform that simplifies wine selection based on individual preferences, enhancing the shopping experience."
"Customized point-of-sale displays created by Bay Cities Packaging will enhance navigation within the wine aisle and provide QR codes linking to food pairings and educational resources."
Paso Robles is initiating a national campaign to connect with Millennials and Gen Z consumers during Wine Month. This campaign emphasizes a retail-first approach, targeting major retailers to enhance wine discovery. Research shows younger consumers prefer exploring wine in retail settings, prompting this strategic shift. The campaign features AI taste profiling through Tastry, improving wine selection based on personal preferences. Customized point-of-sale displays with QR codes will also facilitate navigation and provide additional resources for consumers.
Read at Food & Beverage Magazine
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