What Is Clean Wine? Does It Mean Your Typical Wine Is Dirty? - Tasting TableClean wine is primarily a marketing strategy rather than a distinct quality category, misleading consumers about the nature of conventional wines.
Why Whispering Angel and the 'Chicken Wine' are so popular, revealedWine popularity among young women is driven more by marketing and label design than by taste or actual quality.
Pump up the Jam Shed: Divisive wine brand drops new music videoJam Shed's playful marketing strategy includes a wacky music video featuring a viral dancing gran to make wine fun.
Can 'joy' sell Gen Z on wine? This award-winning campaign suggests soLaunching a new wine brand JOY by Paradise Agency and Concha Y Toro targeting Gen Z; aimed at non-wine drinkers with vibrant branding and social-first strategy.