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Ahead of the Season 6 premiere of Love is Blind on Netflix, Cupcake Vineyards has released a Love Is Wine Chardonnay with AR-enabled labels. The wine's AR experience allows consumers to view a stage in AR and enter a contest to win a trip to a resort in Playa Del Carmen, Mexico. The wine is now available in stores and on the Cupcake Vineyards website. The AR experience was created by Blippar.
"Partnering with Cupcake Vineyards and Netflix for Love Is Wine is the perfect opportunity to integrate augmented reality seamlessly into the consumer experience," said Keith Curtin, chief revenue officer at Blippar.