"In 2025, the key for the wine industry will be to embrace the consumer changes that are rapidly developing in the U.S. market. Consumers are seeking new experiences and easy-to-understand flavors, as we've seen successful with RTDs."
"Consumers want to be able to duplicate their preferred taste profiles in wine with products that have little or no alcohol for those occasions where moderation is the objective."
"Though moderation is generally a good thing, and research shows that many consumers believe wine is a beverage of moderation; nevertheless, this trend is having a negative impact on wine sales - as well as beer and spirits."
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