The article emphasizes the importance of thoughtful and personalized real estate closing gifts, highlighting their potential to strengthen client relationships and encourage referrals. It provides a guide that includes effective do’s and don’ts for gifting, suggestions for memorable gifts, and information on tax write-offs. A key point made is the importance of avoiding branded items, as they can come off as self-promotional. Instead, agents are encouraged to understand their clients’ preferences and interests to give gifts that truly celebrate their milestone achievement of buying or selling a home.
The best real estate closing gifts are thoughtful and memorable, helping you strengthen relationships with clients and encouraging future referrals.
Avoid generic branded items in closing gifts; personalization is key to showing clients you value their journey and aspirations.
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