Gift cards are now the go-to choice for gift-givers uncertain about what to buy, providing convenience for both senders and recipients during special occasions.
Retailers benefit significantly from gift cards as they not only generate immediate revenue but also encourage customers to spend beyond the card's value, averaging $31.75 more.
Gift card apps streamline the management of gift cards and customer loyalty programs, offering features like customizable designs and delivery scheduling for an enhanced customer experience.
Brands like Skims and Allbirds utilize gift card apps, showcasing how such technology is becoming increasingly common in the ecommerce landscape for improving customer outreach.
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