Xsolla has partnered with AppsFlyer, enhancing their collaboration to provide improved analytics for game developers using web shops as alternative marketplaces. This partnership aims to tackle significant cross-platform measurement challenges, focusing on user behavior, campaign performance, and revenue attribution. Two custom integration options—server-to-server and web integrations—allow developers to track lifetime value and return on advertising spend conveniently. The streamlined activation process requires no coding, making these tools accessible to developers regardless of team size, significantly promoting their success in the gaming ecosystem.
Xsolla and AppsFlyer enhance their partnership to provide game developers with crucial analytics for web shops, simplifying activation and addressing attribution challenges.
The partnership helps game developers overcome cross-platform measurement challenges, significantly improving tracking of user behavior and campaign performance across various platforms.
Developers can easily activate these tools without coding, ensuring that teams of all sizes benefit from improved data insights and simplified processes.
The two integration options—server-to-server and web integrations—facilitate comprehensive lifetime value and return on advertising spend assessments for both mobile and web platforms.
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