Converting your website visitors into long-term customers starts with the end in mind! What do you want to happen after a visitor lands on your site? What next steps are you pointing them to? How do you optimize their experience and capture their information so that you can stay in touch with them? Getting thoughtful about your target customer's perspective can help you lead them to see you as their solution.
Since then, my website has transformed from a portfolio for a burgeoning wedding photographer to a hub for my digital marketing virtual course library. I went from shooting weddings around the Midwest to hosting one of the top-rated business podcasts in the world, Goal Digger. My website showcases me speaking, teaching, and creating solutions for millions of people.
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