marketing has two jobs: First, bring qualified users to the website; Second, convert those visitors into paying customers. It's crucial for success.
I've come to realize that the landing page doesn't convert customers. Users convert themselves if the message is right and speaks to their needs.
As a tech entrepreneur, marketing is my Achilles heel. I can build, I can code, but selling has been a learning curve and not a quick one.
I've dedicated the past two weeks to getting my landing page right, focusing on dialing in the message so that it resonates with potential customers.
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