Siberia.io, a design studio in New York, recently partnered with the James Beard Foundation (JBF) to revamp its website and rebranding efforts. The project began in November and aimed to bolster JBF's audience engagement in the evolving restaurant landscape. Chris Mele, founder of Siberia, emphasizes a tech-underpinning approach, while JBF’s CEO Clare Reichenbach acknowledges the need for an updated digital face to match their mission of 'Good food for good.' This collaboration aims to establish JBF as a leader in responding to industry changes post-pandemic.
"It dates back to the pandemic and some of the larger societal changes that the restaurant industry was going through. JBF recognized that things are really getting turned on their head, and there's a need for leadership - and they're very uniquely positioned to serve that leadership role."
"We've been evolving our mission over the years, and refining and tweaking it in terms of our articulation and the mantra of 'Good food for good,' which has had currency for many years now."
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