Google’s new features in Shopping include AI-generated briefs, personalized shopping feeds, and specialized deal-finding tools aimed at enhancing user experiences.
Google now offers an AI-generated summary when searching for products. For instance, a query for 'Men's winter jacket for Seattle' provides tailored insights and recommendations.
The updated Shopping home page presents a personalized feed with shoppable products and content that aligns with user preferences, promoting engagement through visually dynamic layouts.
Key tools such as price comparison, insights, and tracking are integrated into Google Shopping, providing customers with the ability to discover personalized deals effectively.
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