E-Commerce
fromForbes
6 days agoSephora And Shopify Double Down On Agentic Commerce
Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
At the same time, AI companies are getting into e-commerce. In September, OpenAI debuted an instant checkout feature in ChatGPT so people can buy items from stores such as Etsy without leaving the chat. This month, Google announced an AI assistant that can call local stores to check if an item is in stock, while Amazon rolled out an AI feature that tracks price drops and automatically buys an item if it falls within someone's budget.