Amazon has introduced two AI-powered features, 'Interests' and 'Buy for Me', aimed at improving the shopping experience. 'Interests' helps users discover new products based on their hobbies by allowing them to input specific preferences in natural language. 'Buy for Me', on the other hand, directs users to deals on brands’ own websites for items not available through Amazon. These enhancements instead aim to create a more personalized shopping journey, catering to budget-conscious consumers looking for relevant products.
Amazon's latest features, 'Interests' and 'Buy for Me', utilize AI to enhance the shopping experience by personalizing product recommendations to align with individual user preferences.
The AI feature 'Interests' assists in discovering products tailored to your hobbies by allowing users to communicate their needs in plain language, thus transforming shopping into a more intuitive process.
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