According to a Bankrate Social Media Survey, 48 percent of users have made impulse purchases based on something they've seen on social media.
Building, hosting and deploying your own e-commerce site from scratch has the advantage of giving you full control over the look and feel of your store.
The biggest disadvantage of the DIY approach is the amount of time and skill it involves when compared to using an e-commerce tool.
All told, it's hard to recommend the DIY approach to most business owners unless they already have extensive knowledge of the e-commerce space.
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