Colors and color psychology are crucial tools for artists, designers, and marketers to evoke emotions. A simple color change can double desired behaviors. Cultural associations of colors play a vital role in communication with target audiences.
Color psychology studies how colors impact mood and behavior. Red and yellow prompt action, while green and blue increase comfort. Marketers have utilized colors since the 1960s for campaigns and branding, as colors affect consumer mood and behavior.
Colors influence 85% of shopper's purchase decisions. Different colors target various moods and behaviors. Warm tones like red, yellow evoke warmth or anger, while cool tones like blue, green induce calmness or sadness.
Collection
[
|
...
]