Peloton's new strength training app, Strength+, marks a significant shift from its traditional focus on hardware to software, offering accessible workouts aiming to retain subscribers.
The app focuses on audio-guided workouts tailored to user experience levels and equipment availability, while also incorporating technology like Apple Watch connectivity for tracking progress.
Post-pandemic, Peloton has adapted to decreased demand for home hardware by promoting app subscriptions and innovative fitness tools like the Guide camera, seeking alternative revenue streams.
With a limited-time offer of $1 per month, Peloton Strength+ aims to attract a broader audience by eliminating the need for expensive home fitness equipment.
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