When you get right down to it, the numbers aren't terrifically huge - I wouldn't consider that something to jump up and down about," said Ramon Llamas, research director for IDC's Devices and Displays team. He described the Vision Pro as a first iteration that, like other first-gen Apple devices, will take some time to find a broader audience.
Despite shortcomings - the high price and a paucity of use cases, chief among them - it's too early to write off the device or Apple's broader strategy around augmented and virtual reality (AR/VR), according to Llamas. "Apple is very quick to iterate and improve, such that a Gen. 2 or Gen. 3 Vision Pro is going to make the current device look quaint," he said.
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