Meta is positioning its Ray-Ban smart glasses as a mainstream device, highlighting this ambition with Super Bowl ads featuring Marvel stars Chris Hemsworth and Chris Pratt. The commercials showcase the glasses' AI capabilities, including art identification and language translation. Additionally, Meta plans to release a limited edition version of the glasses, which will not be available for purchase, hinting at a strategy to generate buzz through influencers. The glasses have already surpassed one million sales, indicating a positive reception compared to earlier smart glasses like Google Glass.
Meta is actively promoting its Ray-Ban smart glasses as a mainstream gadget, marked by two Super Bowl ads featuring Marvel stars and Kris Jenner.
The glasses, which have already sold one million units, demonstrate a stronger public acceptance of smart tech compared to earlier attempts like Google Glass.
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