Toshihiro Nagoshi, the celebrated producer behind the Yakuza series, left Sega in 2021 to create a new gaming studio under NetEase. However, as his new open-world action drama project enters production with a team of about 80, funding issues are arising. NetEase is reportedly scaling back its investments in Japan, providing no additional funding for marketing of Nagoshi’s game, which could significantly impact its success. As promotion costs can consume a large portion of production budgets, the game may struggle to achieve visibility in a competitive market.
Nagoshi's next game, an open-world action drama akin to the Yakuza series, faces challenges as NetEase pulls back funding, impacting marketing and promotion.
NetEase's strategy shift means funding and time for Nagoshi's ongoing projects are limited, raising concerns over their marketing and release.
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