"At the Game Developer Conference in March, we'll be unveiling a beta of the new upgraded Unity AI, which will enable developers to prompt full casual games into existence with natural language only, native to our platform - so it's simple to move from prototype to finished product,"
"This assistant will be powered by our unique understanding of the project context and our runtime, while leveraging the best frontier models that exist,"
"We believe together this combination will provide more efficient, more effective results to game developers than general-purpose models alone."
"The announcement represents a bold if not questionable double-down by Unity. A survey conducted by Game Developer found that over half of game workers think generative AI is bad for the industry. It's also a massive reputational risk: pretty much any time a game gets caught using the tech becomes fuel for controversy. Underscoring its contentiousness, the video game storefront Steam requires developers disclose if their titles use any AI-generated content."
Unity will unveil a beta of an upgraded AI at the Game Developer Conference that claims to let developers generate full casual games using only natural-language prompts, native to its platform. The assistant is described as leveraging project context and Unity runtime integration while using frontier models to move prototypes to finished products. Industry surveys show many game workers view generative AI negatively, and storefronts like Steam require disclosure of AI-generated content. Evidence also indicates AI coding tools can be error-prone, potentially harming productivity, quality, and developer morale.
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