The new Unity Gaming Report reveals AI can't fix creativity - and game devs know it
Briefly

The Unity Gaming Report, unveiled at GDC 2025, indicates that while game developers are generally positive about AI, they are approaching it with caution. Contrary to expectations that generative AI would revolutionize the industry, the technology is currently viewed as an additional tool rather than a game-changer. Most developers prioritize practical efficiencies, focusing on improving fundamental processes and reducing development times over rapid AI adoption. This nuanced perspective highlights the industry's measured response to the potential of AI in game design.
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