The article critiques the evolution of Super Bowl commercials, highlighting the trend of celebrity endorsements that has become ubiquitous by 2025. It contrasts past attitudes—where actors were cautious about appearing in ads and faced backlash for 'selling out'—with today's acceptance of hustling for profit. The author laments the loss of quality in advertisements, noting how major stars like Harrison Ford are now reduced to shilling products, reflecting both a cultural shift towards commercialization and the blurred lines between entertainment and advertising.
Watching Harrison Ford, an actor whom I really like and who has turned in some incredible performances, try to connect being a hero to owning a Jeep made me want to throw my TV out the window.
It definitely happened. However, it was still a fairly rare occurrence and most big-name actors were careful about appearing in too many.
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