Epic Games EVP Saxs Persson stated, "Not every outfit will be able to do everything. A minifig doesn't hold a gun. Brands should enforce the brand guidelines to the degree that they're comfortable with that brand being associated with particular ratings." This reflects how serious both companies are about maintaining brand integrity while creating a metaverse involving family-friendly Disney characters.
Persson emphasized that "Some IPs are not teen IPs or mature IPs. They are E for everyone IPs." This indicates that Disney characters like Mickey Mouse will not be integrated into violent scenarios, ensuring that the brand remains suitable for all age groups.
Speaking on the partnership, Persson mentioned, "It's one of those partnerships that you can only wish for. This is all of Disney, and this is all-in from both companies to make what every Disney fan wishes to see in a digital world." This showcases both companies' commitment to creating a unique digital experience.
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