""For the last century, companies like Disney demonstrated the power of intellectual property," Bartlett said. "In today's world, creators are the new franchises - and with my team, we're building the modern version of that model.""
""build the Disney of the creator economy""
Steven Bartlett's umbrella company Steven.com has been valued at $425 million following an eight-figure minority-stake investment by Slow Ventures and Apeiron Investment. The investment funds will support expansion across Bartlett's portfolio, which includes Flight Story, Flight Cast, Flight Fund, and e-commerce platform Stan Store. Bartlett retains more than 90% ownership of Steven.com. The company positions creators as modern intellectual-property franchises and aims to centralize content production, venture investment, and e-commerce infrastructure for digital creators. The valuation reinforces Bartlett's transition from startup founder to multimedia entrepreneur and investor with a growing creator-economy focus.
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