Rebranding in the digital space is a heavy decision that involves changes in every aspect of how your business presents itself online. Customers are also likely to scrutinize those changes closely.
Employees are your brand's front-line ambassadors, and their support is vital for a successful rebrand. Research shows those who feel heard are 4.6 times more likely to improve their work performance.
Engaging workers in the rebranding process will boost their morale. It will also ensure they understand and embody the new identity in their customer interactions.
Before starting a large-scale rebrand, make sure you're doing so for the right reasons. Some of the most common reasons for rebranding in the digital space include updating your brand's identity.
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