In a recent X/Twitter poll involving over 200 designers, a significant 57.4% reported that working with others is the hardest part of good design.
The common reasons for designers' frustrations include feeling undervalued, having their ideas overlooked, and being involved too late in decisions.
These feelings of frustration many designers face are often rooted in the ego trap, the belief that they should be the creative hero.
The book aims to help designers escape the ego trap, enabling them to thrive despite organizational challenges and misunderstandings.
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