Novelty significantly enhances memory retention. In our daily routines, familiar stimuli blend together, but unexpected elements, like 'whale' in a hospital context, stand out.
The brain's instinct is to minimize the cognitive load on repetitive tasks, which limits learning. When presented with surprises, it recognizes a need to adapt, thus enhancing memory.
For lasting impact in business, leveraging novel elements in interactions is essential. This can involve rethinking approaches, akin to 'backward design' in education, to engage clients.
Creating memorable experiences requires a clear understanding of desired outcomes, similar to educational strategies. By designing experiences with the end goal in mind, memory retention improves.
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