Status quo bias is a non-rational cognitive bias that prevents people from changing. It impacts decision-making, makes people fear change, and indirectly forces them to follow old patterns.
In a controlled experiment, researchers found that rather than looking for options that will bring change or progress, people are more comfortable making decisions that will keep the current circumstances intact.
When individuals confront change, they perceive a heightened risk of failure, making them opt for familiar paths. This reluctance hampers personal growth and limits choices.
Understanding status quo bias helps in recognizing its formation and influence on decision-making, mitigating loss from missed opportunities that could otherwise arise from embracing change.
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