The empathize phase involves observing, engaging with, and interviewing users to learn about their behaviors, needs, and pain points. This initial step lays the groundwork for developing a truly user-centered solution.
The second phase involves organizing the data collected and identifying patterns to help pinpoint the key user problems. By the end of the define phase, you should have a well-defined problem statement.
In the ideation phase, designers brainstorm several possible solutions, thinking beyond the obvious answers. Collaboration is crucial in this phase as it brings together multiple perspectives and encourages fresh ideas.
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