What is design accountable for in a product company?
Briefly

Designers and product managers often collaborate with different disciplines to create successful products, but there can be confusion regarding their responsibilities. Designers contribute to design quality while product managers orchestrate efforts across disciplines for overall product outcomes.
This sometimes creates confusion between product and design responsibilities, since both designers and product managers need to collaborate with the whole spectrum of disciplines involved in creating products that work and that people use.
Every contributing discipline, including design, should be accountable for their specific quality metrics and share responsibility for product success metrics. Product managers are ultimately accountable for product success but should consider various activities such as sales, marketing, design, science, and technology in their holistic view.
The consequence of this view is that every contributing discipline - including design - should be held accountable for discipline-specific quality metrics, and have shared responsibility for product success metrics.
Read at Medium
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