A product offering is a complete package that includes the product or service and its overall customer experience, which can enhance a company's market competitiveness.
An excellent product offering goes beyond the item itself by incorporating aspects like warranties and customer service to appeal to consumer needs and preferences.
With approximately 30,000 new consumer products introduced annually and a staggering 95% failure rate, a compelling product offering could be crucial for survival.
The difference between a product and a product offering lies in how businesses enhance the purchasing experience, which ultimately can lead to greater customer satisfaction.
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