The article discusses the significant role of naming conventions within design, particularly the shift from 'UX' to 'Product Experience' at Duolingo. This change, initiated by Duolingo's head of design, emphasizes a product-centric approach that aligns with the company's identity and culture. The article suggests that names in design not only label functions but also embody deeper meanings and values, affecting the overall mission of creating human-centered systems that prioritize collaborative and adaptive approaches. The reaction within the UX community underscores these complexities surrounding terminology.
Today at Duolingo we renamed the "UX" function to "Product Experience". Duolingo is a product-led company. Product drives our business, culture, and priorities. Our function includes Product Designers, Product Writers, and Product Researchers. We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.
Names hold power in design, from labeling UI elements to job roles. They shape identity and spark debates like "UX" versus "Product Designer." Yet beyond terminology, our true purpose lies in crafting human-centered systems that drive real-world impact.
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