fromMedium
1 month agoUX or PX? Why naming matters
Today at Duolingo we renamed the "UX" function to "Product Experience". Duolingo is a product-led company. Product drives our business, culture, and priorities. Our function includes Product Designers, Product Writers, and Product Researchers. We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.
UX design