User engagement metrics are essential for businesses to evaluate how actively users interact with a platform or service, revealing insights into user interest and satisfaction.
To understand user behavior beyond just the number of active users, it is recommended to analyze session length and frequency of interaction with the product.
Strategies such as offering incentives for frequent usage and gamification can significantly improve user engagement metrics and drive retention.
Analyzing user actions within a product, alongside session metrics, provides a holistic view of user behavior and potential areas for enhancement.
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