Product managers must understand their target market thoroughly, including demographics and psychographics, to identify underserved needs, which is crucial for achieving product-market fit.
Creating a product aimed at everyone dilutes focus; identifying and addressing specific customer needs leads to a more purposeful product that resonates with the market.
A successful product-market analysis answers critical questions about the target audience and their unmet needs, helping to position a product strategically in a competitive landscape.
Finding and addressing pain points in the target audience is essential; without understanding these, a product manager may struggle to successfully penetrate the market.
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