The subtle art of persuasion in presentations - London Business News | Londonlovesbusiness.com
Briefly

"Persuasion involves appealing to human psychology through credibility (ethos), emotion (pathos), and logic (logos). These elements can transform a presentation into a powerful force for change."
"A great presentation connects emotionally with people, making information memorable. It offers much more than simply delivering numbers; it's about invoking a response."
"Your audience needs to feel they can trust you before accepting your message. Credibility is built through expertise, authority, and authenticity."
"Being honest and transparent with your audience increases trust. Acknowledging failures or limitations can make you more relatable and reliable as a speaker."
Read at London Business News | Londonlovesbusiness.com
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