Social media and streaming platforms strive to provide "seamless" user experiences. This makes it easy to stay engaged without needing to click anything very often, minimizing opportunities to disengage.
Rewards trigger the release of dopamine in our brains, making us feel good and leaving us wanting more, often leading children to excessive use of their apps.
Designers use persuasive techniques in games, apps, and platforms to keep users engaged. This is potentially harmful, especially to children and teens whose decision-making is influenced by such designs.
Variable rewards in apps not only keep users engaged but can also lead to addictive behaviors, with children often having to critically assess their usage and its impact.
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