Search is not just about technology; it's a dynamic dialogue between the user and a website, fulfilling specific needs and facilitating user engagement.
Historically, 'no results found' pages were treated as afterthoughts, undermining the entire search experience and frustrating users who encounter these scenarios.
Search UX is a holistic approach that focuses on understanding user intent and creating an intuitive navigation experience that delivers relevant results for a better overall journey.
A dedicated effort in enhancing search UX not only shows commitment to user satisfaction but also directly influences engagement and retention on digital platforms.
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