The article critiques the evolution of social networking, highlighting how it shifted from personal connections to algorithm-driven interactions. It discusses the label 'content creator' and how individuals sacrifice their identities for visibility in an ocean of competition. Social media offers an illusion of permanence, attaching users to their online personas, yet the inherent structure benefits the platforms' business models more than users themselves. As the machine changes rules to maximize profit, many become cogs rather than true creators, unaware of alternatives beyond these predatory platforms.
Social networking started with friends and grew outward to strangers, but it's not just about connection—it's about feeding the algorithmic machine.
People become attached to their online persona, believing their social media output grants them some form of permanence.
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