Particularly for large retail companies undergoing digital transformation, challenges include organizational, technology, and software obstacles. Different stakeholders manage distinct customer journeys, requiring a focused approach towards product development.
Companies in the digitalization journey may lack integrated thinking about technology. Understanding specific customer journeys is crucial for product creation.
Transition from retail to digital entails having an integrated technology strategy that aligns with customer needs and organizational objectives. Product managers must deeply grasp the customer journey to deliver effective solutions.
In companies not fully product-led, choosing a customer focus is essential for effective product development. Recognizing and addressing diverse customer needs and technological requirements is critical in the retail and software space.
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