We've gone through a couple of iterations or phases of evolution, and it's been super fun. We use an entirely in-house proprietary technology stack called Bento that powers all of our customer transactions and ecommerce tooling.
We started the first phase of that migration by moving to React Native on the frontend and moving to APIs on the backend. That was super unique. We did a lot of collaboration in-house with some of our sister brands to see which aspects of the user experience were working for them.
Looking back, we learned a lot through that exercise. We went component by component - product description pages (PDPs), grids, navigation, etc.
#omnichannel-strategy #product-management #digital-transformation #customer-experience #technology-integration
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