There's a ton of competition when it comes to B2B SaaS. First, it's important to acknowledge that there are multiple types of competition - adjacent competition and internal competition, or attention-takers. Adjacent competition includes the various tools customers could use alongside or in substitute of yours. Internal competition includes things like politics and budgets that create competition in an untraditional sense.
The first is to solve the customer problem. There needs to be a clear and relevant ROI. What is the customer getting out of it? What are they doing? As a product leader, you need to be able to show, quantify, and continually point to that. Start with one area that you can do extremely well, own that area, and become embedded in it.
You also need to be embedded in the customer's workflow. The second is becoming commercially viable and building go-to-market excellence. You need to leverage strategic partnerships and create an ecosystem around your product.
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