Key takeaways from Airbnb's winter redesign
Briefly

Airbnb, like Apple, follows a schedule of launching major updates only twice a year, demonstrating a careful and thoughtful approach to their releases. In 2021, the company welcomed star designers Hiroki Asai and Jony Ive, both formerly of Apple. The Winter 2023 product release focused on two key design principles: trust and ease of use. To address the issue of trust, Airbnb introduced a new tier of hosts called Guest Favorites, optimizing search results and adding visually appealing icons and tags to differentiate the properties. Additionally, the release included improvements to the user interface for easier navigation and organization of listings.
Much like Apple, they launch major updates only 2 times a year. So when they announce something new, it's the result of months of hard work, thinking and testing.
Designing for trust was a priority for Airbnb, as their research showed that trust and reliability were significant pain points in the guest experience. The addition of the Guest Favorites category aimed to build trust at scale by showcasing properties that have been highly rated by guests. This involved optimizing search results and utilizing visual cues to differentiate these properties. On the other hand, designing for ease of use was achieved by organizing the listings tab to provide a better experience for hosts. By prioritizing host satisfaction, Airbnb aimed to attract and retain great hosts for a positive user experience overall.
Designing for trust - the Guest Favorite category Airbnb's latest launch shows us how great designers can come up with simple solutions to the two big pain points.
Read at Medium
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