Kamala Harris and Donald Trump are betting on nostalgia to get your vote. Here's why
Briefly

Nostalgia is a powerful force in society, influencing political sentiments and driving support for familiar figures, especially from younger generations who seek tangible experiences.
Research indicates that people often turn to nostalgia when facing psychological distress, finding solace in past social experiences and boosting their confidence in forming new relationships.
The current analog nostalgia trend involves not just older generations reminiscing, but particularly Generation Z, who are blending their digital lives with analog experiences.
Read at Fortune
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