Entrepreneurs often overlook the crucial question of whether to start a business, focusing instead on how to start, which can lead to failure.
Lack of market demand is a common reason for new venture failures; many entrepreneurs launch products without sufficient customer interest.
Identifying your target customer is paramount. Understanding who values your solution ensures you can determine the viability of your business idea before diving in.
Market research can help prevent costly mistakes. Entrepreneurs must ask if potential customers recognize a problem and if they deem it worth solving.
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